📌 The Swipe File

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← NC — Roy Cooper ads · Candidate profile

NC — Roy Cooper

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2,876

ads

~$1,979,212

est. spend

37

active now

342

creatives analyzed

Issue / topic

democracy elections 1627

other 383

healthcare 316

economy taxes 181

candidate character bio 119

crime safety 90

abortion 76

education 47

energy environment 19

agriculture rural 12

Framing

positive candidate 1796

contrast comparison 527

attack opponent 343

issue advocacy 111

informational 99

Emotional appeal

urgency 1671

fear 429

hope 248

anger 162

empathy 157

neutral 96

pride 78

nostalgia 35

Format

unknown 831

graphic text card 665

photo 618

video frame 362

mixed 154

social screenshot 150

news screenshot 96

Top ads by score

~USD 7,000–7,999 161d live

~USD 30,000–34,999 104d live

~USD 50,000–59,999 66d live

~USD 100,000–124,999 52d live

~USD 35,000–39,999 38d live

~USD 40,000–44,999 35d live

~USD 45,000–49,999 23d live

~USD 15,000–19,999 34d live

~USD 30,000–34,999 23d live

~USD 10,000–14,999 34d live

~USD 20,000–24,999 23d live

~USD 30,000–34,999 17d live

~USD 20,000–24,999 28d live

~USD 25,000–29,999 57d live

~USD 15,000–19,999 16d live

~USD 30,000–34,999 18d live

~USD 8,000–8,999 22d live

~USD 9,000–9,999 16d live

~USD 10,000–14,999 48d live

~USD 5,000–5,999 23d live

~USD 5,000–5,999 34d live

~USD 7,000–7,999 11d live

~USD 5,000–5,999 23d live

~USD 4,500–4,999 23d live