๐Ÿ“Œ The Swipe File

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Roy Cooper US Inactive

Cooper Victory Fund

ad creative

Chip In to Roy Cooper!

Give Now To Help Roy Win in NC

Ad copy

A right-wing group has made a seven-figure ad buy against Roy Cooper โ€“ the first of many in what experts are predicting will be the most expensive Senate race in history. Even worse, the GOP just announced that theyโ€™re ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ข๐ง๐  $๐Ÿ•๐Ÿ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ข๐ง ๐๐จ๐ซ๐ญ๐ก ๐‚๐š๐ซ๐จ๐ฅ๐ข๐ง๐š to try to buy this seat for President Trumpโ€™s handpicked candidate. Roy is counting on grassroots supporters like you to help him fight back โ€“ because if we lose here, Democrats will also lose our chance to flip the Senate. So please, will you chip in today?
Hereโ€™s what it says about you when you chip in to Roy Cooperโ€™s Senate campaign in North Carolina. It says you believe in a lifelong public servant and former Governor who has never lost an election. It says you believe itโ€™s time to take back the Senate for the people and fix whatโ€™s broken in Washington DC โ€“ and you know itโ€™s not possible without flipping North Carolina blue. It says you believe in the power of a grassroots movement like the one Roy is building โ€“ and you refuse to let far-right Republicans buy this seat for President Trumpโ€™s handpicked candidate. ๐–๐ข๐ญ๐ก ๐š ๐ซ๐ž๐œ๐ž๐ง๐ญ ๐ฉ๐จ๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐ซ๐š๐œ๐ž ๐ฌ๐ญ๐š๐ญ๐ข๐ฌ๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ญ๐ข๐ž๐, ๐ฐ๐ž ๐ง๐ž๐ž๐ ๐ญ๐จ ๐ซ๐š๐ข๐ฌ๐ž ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐ซ๐ ๐ž ๐š๐ก๐ž๐š๐ ๐š๐ง๐ ๐ฐ๐ข๐ง. ๐‚๐š๐ง ๐ฐ๐ž ๐œ๐จ๐ฎ๐ง๐ญ ๐จ๐ง ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ก๐ข๐ฉ ๐ข๐ง?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score57.6/100
Spend / Reach / Long. / Eff.67.8 ยท 92.5 ยท 15.4 ยท 54.6
Spend rangeUSD 25,000โ€“29,999
Impressions450,000 โ€“ 499,999
CPM (โ‰ˆ $/1k impr)USD 57.89
Est. audience sizeโ€”
Days live57 (2026-04-10 โ†’ 2026-06-06)
Created2026-04-10
Creative variants2 body ยท 2 headline
Platformsfacebook, instagram
Languagesen
CandidateNC โ€” Roy Cooper
Surfaced byโ€œsenate:Roy Cooperโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsmoney cash
Call to actiondonate
Standout elementWarm candid photo of Cooper laughing with diverse constituents juxtaposed against stark black-and-white urgency text cards
TacticClassic grassroots-vs-big-money fundraising squeeze: frames the opponent's $71M spend as an existential threat to flip the urgency into immediate small-dollar donations.

Where it ran (delivery by region)

North Carolina52.2%
California5.4%
Florida3.9%
New York3.4%
Virginia3.4%
South Carolina3.2%
Massachusetts1.9%

Who saw it (delivery)

18-24 ยท female 0.4%
45-54 ยท male 4.4%
65+ ยท male 20.8%
65+ ยท female 33.4%
55-64 ยท unknown 0.2%
55-64 ยท male 7.9%
55-64 ยท female 12.1%
45-54 ยท unknown 0.1%
45-54 ยท female 6.1%
18-24 ยท male 0.5%
35-44 ยท unknown 0.1%
35-44 ยท male 3.8%
35-44 ยท female 4.6%
25-34 ยท unknown 0.1%
25-34 ยท male 2.3%
25-34 ยท female 2.6%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.6%

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