Roy Cooper US ● Active
Cooper Victory Fund
Roy Cooper for Senate: Donate Now
Roy Cooper for Senate: Donate Now
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 64.0/100 |
| Spend / Reach / Long. / Eff. | 69.6 · 99.5 · 28.4 · 58.5 |
| Spend range | USD 30,000–34,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 34.21 |
| Est. audience size | — |
| Days live | 104 (2026-03-17 → active) |
| Created | 2026-03-17 |
| Creative variants | 0 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candidate's warm smile paired with a direct first-person financial ask overlaid on his image |
| Tactic | Uses a specific dollar amount ($16) and flattering personal address to create a sense of insider urgency and individual agency, a classic direct-response fundraising tactic. |
Where it ran (delivery by region)
| North Carolina | 71.9% |
| South Carolina | 3.0% |
| California | 2.9% |
| Virginia | 2.5% |
| Florida | 2.2% |
| New York | 2.0% |
| Georgia | 1.3% |
Who saw it (delivery)
| 18-24 · female | 0.9% |
| 45-54 · male | 6.0% |
| 65+ · unknown | 0.5% |
| 65+ · male | 16.0% |
| 65+ · female | 24.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 11.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.5% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.9% |
| 35-44 · female | 7.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.4% |
| 25-34 · female | 5.2% |
| 18-24 · unknown | 0.0% |
| Unknown · unknown | 0.0% |
