Graham Platner US ● Active
GRAHAM FOR MAINE
$1 is Incredibly Powerful
$1 is Incredibly Powerful
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
Ad copy
We're going to try something new today: We're a little bit short of our fundraising goal to beat Susan Collins, and so I'm just going to ask you for $1. Yep, just $1. I know a single dollar is not a lot, but if you add it together with the thousands and thousands of others who pitch in, it's what's going to get us across the finish line. There was another poll recently that shows me leading Susan Collins in the general election, and that means that the Republican money is about to really turn on. Their Super PACs and the corporate PACs are going to try to bury us under money and under TV ads. The only way we can fight back is by raising money from small-dollar donors like yourself. So please, will you chip in $1 monthly right now to our campaign – more if you can afford to! – and help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?
We're going to try something new today: We're a little bit short of our fundraising goal to beat Susan Collins, and so I'm just going to ask you for $1. Yep, just $1. I know a single dollar is not a lot, but if you add it together with the thousands and thousands of others who pitch in, it's what's going to get us across the finish line. There was another poll recently that shows me leading Susan Collins in the general election, and that means that the Republican money is about to really turn on. Their Super PACs and the corporate PACs are going to try to bury us under money and under TV ads. The only way we can fight back is by raising money from small-dollar donors like yourself. So please, will you chip in $1 monthly right now to our campaign – more if you can afford to! – and help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 62.1/100 |
| Spend / Reach / Long. / Eff. | 83.0 · 100.0 · 15.7 · 49.6 |
| Spend range | USD 100,000–124,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 112.5 |
| Est. audience size | — |
| Days live | 58 (2026-05-01 → active) |
| Created | 2026-05-01 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candidate filmed in a bare office with a Maine map on the wall, projecting authentic everyman scrappiness |
| Tactic | The '$1 ask' tactic lowers the psychological barrier to donating while using peer-multiplier framing ('thousands of others') and a poll-based urgency trigger to convert casual viewers into donors. |
Where it ran (delivery by region)
| California | 10.2% |
| New York | 8.4% |
| Massachusetts | 7.5% |
| Maine | 7.1% |
| Florida | 4.4% |
| Pennsylvania | 3.9% |
| Washington | 3.7% |
Who saw it (delivery)
| 18-24 · female | 1.8% |
| 45-54 · male | 8.0% |
| 65+ · unknown | 0.4% |
| 65+ · male | 12.5% |
| 65+ · female | 14.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.3% |
| 55-64 · female | 7.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.4% |
| 18-24 · male | 6.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 12.0% |
| 35-44 · female | 4.9% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 13.0% |
| 25-34 · female | 4.4% |
| 18-24 · unknown | 0.3% |
| Unknown · unknown | 0.0% |
