Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is Denying North Carolinians Health Care
Ad copy
Dan Forest opposes Medicaid expansion, denying health care to veterans, childcare workers, and grocery store workers.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.7/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 99.5 · 9.1 · 63.1 |
| Spend range | USD 15,000–19,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 18.42 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 34 (2020-09-29 → 2020-11-02) |
| Created | 2020-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | medical, workers labor |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | Bold white block-letter headline overlaid on a warm childcare scene creates jarring contrast implying threat to children's welfare |
| Tactic | The ad weaponizes empathy by pairing an emotionally resonant image of a childcare worker with children against Dan Forest's opposition to Medicaid expansion, directly naming sympathetic groups like veterans and grocery workers to maximize voter outrage. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 13-17 · unknown | 0.0% |
| 18-24 · male | 4.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.2% |
| 55-64 · male | 5.9% |
| 55-64 · female | 8.6% |
| 65+ · male | 3.4% |
| 45-54 · female | 11.1% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 13.0% |
| 65+ · female | 5.8% |
| 35-44 · male | 9.8% |
| 25-34 · female | 12.5% |
| 25-34 · male | 9.8% |
| 18-24 · female | 6.1% |
| 45-54 · male | 9.2% |
| 65+ · unknown | 0.1% |
