Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is dangerous for North Carolina
Ad copy
Dan Forest is endangering all of North Carolina by holding indoor events with no social distancing and no masks. We can't risk him actually being governor.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.9/100 |
| Spend / Reach / Long. / Eff. | 73.7 · 100.0 · 6.1 · 56.0 |
| Spend range | USD 45,000–49,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 47.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 23 (2020-08-08 → 2020-08-31) |
| Created | 2020-08-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark vignette framing around a crowded maskless indoor event with bold orange attack text overlay |
| Tactic | The ad weaponizes COVID-era fear by juxtaposing alarming attack copy with real footage of a crowded maskless indoor event, framing the opponent as a direct public health threat to North Carolina voters. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 7.6% |
| 25-34 · female | 19.6% |
| 35-44 · male | 16.1% |
| 25-34 · male | 20.9% |
| 18-24 · male | 6.8% |
| 45-54 · male | 6.8% |
| 35-44 · female | 15.0% |
| 45-54 · female | 6.7% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
