AMY MCGRATH FOR SENATE, INC.
During this crisis, Mitch put drug companies first.
During a pandemic, Mitch put drug companies’ profits over the people he serves. We deserve better.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.9/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 100.0 · 4.4 · 70.9 |
| Spend range | USD 6,000–6,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 6.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 17 (2020-04-07 → 2020-04-24) |
| Created | 2020-04-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad attacks McConnell for prioritizing pharmaceutical profits over constituents during the pandemic, leveraging urgency and anger with the tagline 'Mitch is Failing Us,' though the actual creative is inaccessible due to a policy disclaimer violation takedown. |
| Kentucky | 100.0% |
| 65+ · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 1.4% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 55-64 · male | 2.8% |
| 65+ · female | 4.6% |
| 18-24 · male | 5.1% |
| 35-44 · female | 15.5% |
| 35-44 · male | 6.3% |
| 55-64 · female | 8.4% |
| 45-54 · male | 4.5% |
| 25-34 · female | 19.3% |
| 45-54 · female | 11.5% |
| 18-24 · female | 10.7% |
| 25-34 · male | 9.4% |
| 55-64 · unknown | 0.0% |