Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is wrong for North Carolina
Ad copy
Dan Forest opposes expanding Medicaid - denying 500,000 North Carolinians healthcare during a pandemic.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 94.0 · 8.8 · 63.6 |
| Spend range | USD 9,000–9,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 17.27 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 33 (2020-09-30 → 2020-11-02) |
| Created | 2020-09-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | veterans military, medical |
| Symbols | healthcare, military |
| Call to action | learn more |
| Standout element | Black veteran struggling through physical rehabilitation between parallel bars while a medical professional supports him — evoking sacrifice and vulnerability |
| Tactic | The ad uses a wounded veteran in rehab as an emotional anchor to make Dan Forest's Medicaid opposition feel like a personal betrayal of those who sacrificed most, amplifying guilt and moral outrage. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · female | 8.9% |
| 18-24 · male | 3.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 6.1% |
| 65+ · male | 3.8% |
| 18-24 · female | 5.6% |
| 55-64 · male | 6.4% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 9.3% |
| 25-34 · female | 11.5% |
| 35-44 · male | 10.2% |
| 35-44 · female | 13.1% |
| 45-54 · male | 9.8% |
| 45-54 · female | 11.5% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
