Tom Cotton US Inactive
COTTON FOR SENATE, INC.
Tom Cotton
Ad copy
If Democrats win in November, masks, mandates, and lockdowns are here to stay. We MUST fight back. Will you help? FOLLOW my page for updates!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 99.5 · 9.4 · 92.3 |
| Spend range | USD 300–399 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 0.37 |
| Est. audience size | — |
| Days live | 35 (2022-02-10 → 2022-03-17) |
| Created | 2022-02-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, healthcare |
| Call to action | none |
| Standout element | masked schoolchildren raising hands in a darkened classroom overlaid with Cotton's own tweet as a credibility device |
| Tactic | The ad weaponizes fear of returning COVID restrictions by using masked children as visceral imagery, embedding Cotton's own tweet as 'receipts,' and closing with a red 'FIGHT BACK' CTA to drive urgency and list-building. |
Where it ran (delivery by region)
| Texas | 7.2% |
| Florida | 6.2% |
| Ohio | 4.7% |
| Pennsylvania | 4.7% |
| California | 4.7% |
| Michigan | 4.1% |
| New York | 3.9% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · female | 15.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.5% |
| 55-64 · female | 9.5% |
| 35-44 · male | 9.1% |
| 45-54 · male | 12.1% |
| 25-34 · male | 7.9% |
| 65+ · male | 18.2% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 55-64 · male | 18.2% |
| 25-34 · female | 1.4% |
| 35-44 · female | 2.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
