Cooper Victory Fund
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| Overall score | 61.6/100 |
| Spend / Reach / Long. / Eff. | 83.0 · 100.0 · 14.0 · 49.6 |
| Spend range | USD 100,000–124,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 112.5 |
| Est. audience size | — |
| Days live | 52 (2026-05-08 → active) |
| Created | 2026-05-08 |
| Creative variants | 0 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Urgent first-person confession framing the candidate as outgunned and under attack by Trump, Vance, and $100M in GOP spending |
| Tactic | Classic fear-and-urgency fundraising tactic: the candidate positions himself as a grassroots underdog facing overwhelming establishment opposition, using a poll and named opponents to make the threat feel real and immediate, driving small-dollar donations. |
| North Carolina | 63.5% |
| California | 4.0% |
| New York | 3.2% |
| Virginia | 2.9% |
| South Carolina | 2.6% |
| Florida | 2.4% |
| Massachusetts | 1.7% |
| 18-24 · female | 2.4% |
| 45-54 · male | 6.1% |
| 65+ · unknown | 0.4% |
| 65+ · male | 11.7% |
| 65+ · female | 17.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.2% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.5% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.9% |
| 35-44 · female | 10.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 6.9% |
| 25-34 · female | 9.8% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |