Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest Opposes Medicaid Expansion
Ad copy
Dan Forest opposes Medicaid expansion, denying 500,000 North Carolinians health care.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 59.0/100 |
| Spend / Reach / Long. / Eff. | 72.5 · 98.4 · 9.4 · 55.6 |
| Spend range | USD 40,000–44,999 |
| Impressions | 800,000 – 899,999 |
| CPM (≈ $/1k impr) | USD 50.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 35 (2020-09-29 → 2020-11-03) |
| Created | 2020-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | medical, diverse crowd |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | dark-tinted classroom scene with children and teacher overlaid with stark white bold text attacking opponent on Medicaid |
| Tactic | The ad uses emotionally resonant imagery of children in a classroom to contrast warmly with the attack copy against Dan Forest, making his opposition to Medicaid expansion feel like a direct threat to kids and families. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · female | 12.0% |
| 55-64 · male | 7.3% |
| 65+ · male | 3.9% |
| 18-24 · male | 2.1% |
| 25-34 · male | 8.7% |
| 55-64 · female | 10.7% |
| 45-54 · male | 10.9% |
| 35-44 · male | 10.5% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 3.2% |
| 25-34 · female | 10.0% |
| 45-54 · female | 12.5% |
| 65+ · female | 7.7% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
