Roy Cooper US Inactive
Cooper Victory Fund
SIGN ON: ENDORSE ROY COOPER
SIGN ON: ENDORSE ROY COOPER
Ad copy
Hey folks, it’s Roy. Ever since winning our primary and becoming the official Democratic nominee for U.S. Senate in North Carolina, I’ve received an outpouring of grassroots support from people like you. Thousands of people have joined our team in recent weeks, and I’m so grateful. This is going to be a marathon, not a sprint, and I’m asking for your help to keep up our momentum by adding your name to personally endorse my campaign today. Can I count on your signature?
Hey folks, it’s Roy. Ever since winning our primary and becoming the official Democratic nominee for U.S. Senate in North Carolina, I’ve received an outpouring of grassroots support from people like you. Thousands of people have joined our team in recent weeks, and I’m so grateful. This is going to be a marathon, not a sprint, and I’m asking for your help to keep up our momentum by adding your name to personally endorse my campaign today. Can I count on your signature?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 94.0 · 12.9 · 61.5 |
| Spend range | USD 10,000–14,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 22.73 |
| Est. audience size | — |
| Days live | 48 (2026-03-25 → 2026-05-12) |
| Created | 2026-03-20 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold subversive opener — 'This is NOT an ad asking for money' — on stark black background to disarm ad fatigue |
| Tactic | Classic list-building tactic using reverse psychology to lower resistance, framing a petition signature as a personal endorsement rather than a typical campaign ask, building the email list while flattering supporters as essential stakeholders. |
Where it ran (delivery by region)
| North Carolina | 89.8% |
| South Carolina | 1.8% |
| Virginia | 1.0% |
| Florida | 0.9% |
| California | 0.7% |
| New York | 0.5% |
| Georgia | 0.4% |
Who saw it (delivery)
| 18-24 · female | 3.2% |
| 45-54 · male | 3.9% |
| 65+ · male | 11.5% |
| 65+ · female | 26.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.4% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.2% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.6% |
| 35-44 · female | 8.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 3.9% |
| 25-34 · female | 5.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
