Roy Cooper US Inactive
Cooper for North Carolina
Watch Governor Cooper’s speech now and learn how to fight back against extreme GOP attacks
It’s time to declare a state of emergency for public education in North Carolina.
Ad copy
Republicans are planning to choke the life out of public education, and you need to know what’s happening in North Carolina. Watch my speech here and sign on to fight back against their attacks ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 100.0 · 4.1 · 68.1 |
| Spend range | USD 9,000–9,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 9.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 16 (2023-06-05 → 2023-06-21) |
| Created | 2023-06-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | education |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold declaration of a 'state of emergency for public education' in highlighted blue link text beneath the video |
| Tactic | The ad uses urgent, combative language ('choke the life out') to frame Republicans as existential threats to public education, rallying Cooper's base to take action through a petition/list-building funnel. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 55-64 · female | 13.4% |
| 25-34 · unknown | 0.3% |
| 18-24 · male | 0.3% |
| 55-64 · male | 7.5% |
| 25-34 · female | 7.3% |
| 18-24 · female | 0.8% |
| 65+ · female | 15.3% |
| 45-54 · male | 7.5% |
| 18-24 · unknown | 0.1% |
| 45-54 · female | 14.0% |
| 65+ · male | 8.3% |
| 25-34 · male | 4.3% |
| 35-44 · male | 7.3% |
| 35-44 · female | 12.5% |
| 35-44 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
