Roy Cooper US Inactive
Cooper for North Carolina
Watch Governor Cooper’s speech now and learn how to fight back against extreme GOP attacks
It’s time to declare a state of emergency for public education in North Carolina.
Ad copy
🚨NC PUBLIC EDUCATION IS IN CRISIS 🚨 Our public schools are under assault as the GOP is considering extreme legislation that would cripple our public education system. Governor Cooper has a plan to protect our public schools in three ways: 🎒 Invest in teachers and early childhood education, not tax cuts for the wealthy 💸 Use public money for public schools, not private academies 🏫 Keep political culture wars out of the classroom, textbooks, and lesson plans Click here to learn more about Governor Cooper’s plan to fight back against their attacks ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.6/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 4.1 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 16 (2023-06-05 → 2023-06-21) |
| Created | 2023-06-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | education |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Crisis alarm emoji framing paired with candidate speaking directly to camera in official setting |
| Tactic | The ad uses fear-and-urgency framing — declaring a 'state of emergency' — to mobilize supporters against GOP education policy while positioning Cooper as the protective authority with a concrete three-point plan. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 13-17 · male | 0.0% |
| 65+ · male | 8.4% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 7.4% |
| 25-34 · male | 5.2% |
| 35-44 · male | 7.6% |
| 35-44 · female | 11.8% |
| 45-54 · male | 7.5% |
| 18-24 · unknown | 0.1% |
| 55-64 · female | 13.2% |
| 45-54 · female | 13.4% |
| 65+ · female | 15.0% |
| 55-64 · male | 7.7% |
| 18-24 · female | 0.9% |
| 25-34 · unknown | 0.3% |
| 18-24 · male | 0.4% |
| 45-54 · unknown | 0.2% |
