CARLIN FOR US SENATE
Ashley Hinson chooses the transgender lobby over Iowa families. Jim Carlin fights to protect our children. It's a battle for our children’s safety and future. #ParentalRights #LeaveOurKidsAlone #StandWithFamilies
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| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 2.2 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-05-25 → 2026-06-03) |
| Created | 2026-05-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — James Carlin |
| Surfaced by | “senate:James Carlin” |
| Issue | education |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | family |
| Call to action | learn more |
| Standout element | Dark, unflattering close-up of opponent Ashley Hinson with stark either/or contrast text overlay forcing a binary moral choice |
| Tactic | The ad uses a classic wedge tactic — presenting a forced binary choice that frames the opponent as siding with an out-group 'lobby' against Iowa families, amplifying fear and urgency around children's safety to drive wedge among Republican primary voters. |
| Iowa | 16.0% |
| Florida | 5.8% |
| Texas | 5.7% |
| Ohio | 4.2% |
| California | 3.9% |
| Illinois | 3.8% |
| Pennsylvania | 3.6% |
| 45-54 · female | 1.5% |
| 45-54 · male | 4.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 9.9% |
| 55-64 · male | 21.4% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 26.6% |
| 65+ · male | 36.0% |
| 65+ · unknown | 0.4% |