Steve Marshall For Alabama
This is just one example and may be the most egregious example of where this Administration is willing to do anything to be able to advance an agenda that the majority of Americans don't believe in.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 78.0 · 0.8 · 74.5 |
| Spend range | USD 400–499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 4.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2022-08-02 → 2022-08-06) |
| Created | 2022-08-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | education |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Fox News chyron branding the candidate's message with mainstream conservative media legitimacy |
| Tactic | The ad borrows Fox News credibility to frame a school lunch funding dispute as evidence of a radical administration imposing unpopular policies, amplifying outrage among conservatives skeptical of federal authority. |
| Alabama | 100.0% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.9% |
| 35-44 · male | 5.5% |
| 65+ · male | 17.5% |
| 65+ · female | 23.0% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 11.2% |
| 55-64 · female | 14.8% |
| 55-64 · male | 17.5% |
| 25-34 · male | 1.5% |
| 35-44 · female | 2.1% |
| 25-34 · female | 0.4% |
| 18-24 · female | 0.0% |