Office of Congresswoman Julia Letlow
The idea that government can exclude parents and have total control of education will never work, because it ignores the simple truth that these are our children, not the government’s. That’s why my fellow House Republicans and I are bringing forward the Parents Bill of Rights.
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| Overall score | 42.5/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 73.9 · 1.1 · 71.5 |
| Spend range | USD 400–499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 5.99 |
| Est. audience size | — |
| Days live | 5 (2021-12-03 → 2021-12-08) |
| Created | 2021-12-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | education |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | candidate speaking at House floor podium with official chyron lower-third identifying her by name and party |
| Tactic | The ad leverages the authority of the House floor setting and parental rights framing to position Letlow as a defender of family sovereignty against government overreach, using emotional ownership language ('our children, not the government's') to activate conservative parental identity. |
| Louisiana | 100.0% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 13.0% |
| 45-54 · female | 4.6% |
| 55-64 · male | 17.5% |
| 55-64 · female | 9.3% |
| 25-34 · female | 2.0% |
| 45-54 · male | 14.8% |
| 65+ · male | 15.0% |
| 25-34 · male | 5.0% |
| 35-44 · male | 14.0% |
| 35-44 · female | 4.3% |
| 45-54 · unknown | 0.1% |