Roy Cooper US Inactive
Cooper For North Carolina
The hard work of governing demands compromise
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Ad copy
I'm fighting for better pay for educators and health care for working North Carolinians. When our legislators return in January, they should come to the table and work with me to help our state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 1.1 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | — |
| Days live | 5 (2019-12-18 → 2019-12-23) |
| Created | 2019-12-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | education |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | bold white overlay text framing Cooper as challenger against Republican leaders, anchored by a gold 'READ MORE' button |
| Tactic | The ad leverages a news article for borrowed credibility while positioning Cooper as a bipartisan pragmatist fighting for teachers and healthcare workers against Republican obstruction. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 65+ · unknown | 0.0% |
| 55-64 · female | 5.4% |
| 45-54 · male | 5.7% |
| 25-34 · male | 20.1% |
| 35-44 · male | 11.4% |
| 65+ · male | 1.5% |
| 25-34 · female | 24.9% |
| 45-54 · female | 9.1% |
| 65+ · female | 2.9% |
| 35-44 · female | 15.8% |
| 55-64 · male | 2.7% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
