Roy Cooper US Inactive
Cooper Victory Fund
Can Roy count on you? Chip in now!
Can Roy count on you? Chip in now!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 62.0/100 |
| Spend / Reach / Long. / Eff. | 75.3 · 100.0 · 17.9 · 54.9 |
| Spend range | USD 50,000–59,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 55.0 |
| Est. audience size | — |
| Days live | 66 (2026-03-17 → 2026-05-22) |
| Created | 2026-03-17 |
| Creative variants | 0 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | All-black background with white text creating stark urgency, framing the race as the most expensive and decisive in the country |
| Tactic | Classic fundraising fear-and-urgency tactic: uses a poll showing a tied race and a right-wing money threat to trigger loss aversion and prompt immediate donations. |
Where it ran (delivery by region)
| North Carolina | 41.5% |
| California | 7.5% |
| Florida | 4.7% |
| New York | 4.4% |
| Virginia | 3.1% |
| South Carolina | 2.9% |
| Texas | 2.8% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 5.5% |
| 65+ · unknown | 0.6% |
| 65+ · male | 19.1% |
| 65+ · female | 27.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.3% |
| 55-64 · female | 11.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.2% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 5.3% |
| 35-44 · female | 6.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.3% |
| 25-34 · female | 3.5% |
| 18-24 · unknown | 0.0% |
| Unknown · unknown | 0.0% |
