TALARICO FOR TEXAS
I’ll keep this quick. We need a huge number of donations today to flip this U.S. Senate seat in Texas. If everyone reading this right now made a contribution, we’d reach our goal in minutes. But I know not everyone can give right now, so if you care about taking back Texas AND can afford to chip in, then I need your support today. Thank you so much.
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| Overall score | 61.0/100 |
| Spend / Reach / Long. / Eff. | 92.6 · 100.0 · 8.5 · 42.9 |
| Spend range | USD 250,000–299,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 275.0 |
| Est. audience size | — |
| Days live | 32 (2026-05-26 → 2026-06-27) |
| Created | 2026-05-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera with clasped hands conveying earnest urgency |
| Tactic | The 'I'll keep this quick' hook paired with a direct-to-camera appeal and immediate donate CTA creates manufactured time pressure to drive impulsive small-dollar donations. |
| Texas | 20.4% |
| California | 12.7% |
| New York | 5.4% |
| Florida | 4.2% |
| Washington | 3.8% |
| Illinois | 3.7% |
| Colorado | 3.0% |
| 18-24 · female | 1.4% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 9.6% |
| 65+ · female | 13.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.2% |
| 55-64 · female | 8.9% |
| 45-54 · male | 8.9% |
| 18-24 · male | 2.9% |
| 45-54 · female | 8.1% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 12.1% |
| 35-44 · female | 8.8% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 10.8% |
| 25-34 · female | 6.0% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |