Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is wrong for North Carolina
Ad copy
Dan Forest opposes expanding Medicaid - denying 500,000 North Carolinians healthcare during a pandemic.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.7/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 97.1 · 9.1 · 70.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 7.33 |
| Est. audience size | — |
| Days live | 34 (2020-09-29 → 2020-11-02) |
| Created | 2020-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | veterans military, medical |
| Symbols | healthcare, military |
| Call to action | learn more |
| Standout element | Black veteran struggling through physical rehabilitation between parallel bars while a medical professional supports him — evoking sacrifice and vulnerability |
| Tactic | The ad uses a wounded veteran in rehab as an emotional anchor to make Dan Forest's Medicaid opposition feel like a personal betrayal of those who sacrificed most, amplifying guilt and moral outrage. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 9.1% |
| 45-54 · male | 6.5% |
| 18-24 · male | 9.8% |
| 25-34 · female | 17.2% |
| 35-44 · male | 15.8% |
| 35-44 · female | 12.4% |
| 45-54 · female | 5.2% |
| 25-34 · male | 23.4% |
| 35-44 · unknown | 0.2% |
