Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is dangerous for North Carolina
The lieutenant governor, who has downplayed coronavirus risks, is back to a more normal event schedule.
Ad copy
It's bad enough Dan Forest thinks "masks do not work with viruses." Now he's holding events with no social distancing and no masks. Dan Forest is endangering us just running for governor. We can't risk him being governor.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.9/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 97.1 · 6.1 · 70.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 7.33 |
| Est. audience size | — |
| Days live | 23 (2020-08-08 → 2020-08-31) |
| Created | 2020-08-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | crowded indoor event with no masks or social distancing used as damning visual evidence against opponent |
| Tactic | The ad leverages a real news article and photo to lend credibility to the attack, framing Dan Forest's maskless indoor rally as a direct public health threat and disqualifier for office. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 11.1% |
| 25-34 · female | 20.7% |
| 18-24 · female | 11.9% |
| 25-34 · male | 23.8% |
| 18-24 · male | 9.8% |
| 35-44 · male | 13.2% |
| 45-54 · male | 4.9% |
| 45-54 · female | 3.9% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
