Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest Opposes Medicaid Expansion
Ad copy
Dan Forest opposes Medicaid expansion, denying 500,000 North Carolinians health care.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.2/100 |
| Spend / Reach / Long. / Eff. | 69.6 · 100.0 · 4.4 · 58.9 |
| Spend range | USD 30,000–34,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 32.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 17 (2020-09-29 → 2020-10-16) |
| Created | 2020-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | medical, diverse crowd |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | dark-tinted classroom scene with children and teacher overlaid with stark white bold text attacking opponent on Medicaid |
| Tactic | The ad uses emotionally resonant imagery of children in a classroom to contrast warmly with the attack copy against Dan Forest, making his opposition to Medicaid expansion feel like a direct threat to kids and families. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 45-54 · female | 7.1% |
| 35-44 · female | 14.9% |
| 18-24 · female | 6.4% |
| 25-34 · female | 18.5% |
| 35-44 · male | 17.0% |
| 18-24 · male | 6.7% |
| 45-54 · male | 7.4% |
| 25-34 · male | 21.5% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
