Hern For Congress
Stand up for our liberties.
Joe Biden is taking a hammer to our constitutional rights. We must join together to send a message and tell them we won't stand for it!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 39.6/100 |
| Spend / Reach / Long. / Eff. | 27.6 Β· 61.7 Β· 9.4 Β· 59.7 |
| Spend range | USD 600β699 |
| Impressions | 20,000 β 24,999 |
| CPM (β $/1k impr) | USD 28.87 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 35 (2021-05-13 β 2021-06-17) |
| Created | 2021-05-13 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | guns |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, guns 2a |
| Call to action | learn more |
| Standout element | Bold red-outlined text box over Constitution parchment and US flag backdrop demanding Second Amendment protection |
| Tactic | The ad uses threat framing β Biden as aggressor attacking constitutional rights β to trigger fear and urgency, driving supporters to 'show your support' as a defensive act of solidarity. |
| Oklahoma | 100.0% |
| 55-64 Β· unknown | 0.2% |
| 45-54 Β· male | 11.1% |
| 45-54 Β· female | 5.4% |
| 55-64 Β· female | 12.6% |
| 65+ Β· male | 16.5% |
| 25-34 Β· male | 5.8% |
| 35-44 Β· male | 7.5% |
| 55-64 Β· male | 17.9% |
| 35-44 Β· female | 3.1% |
| 18-24 Β· female | 0.5% |
| 65+ Β· female | 15.0% |
| 18-24 Β· male | 2.3% |
| 65+ Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· unknown | 0.0% |
| 45-54 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· female | 1.6% |