Dr. Roger Marshall US Inactive
KANSANS FOR MARSHALL
Protect our rights.
Chip in now.
Ad copy
Senator Roger Marshall here. Joe Biden may not know difference between a 9mm and a .308, but he wants to ban them both just the same. You can count on me to ALWAYS defend our Second Amendment rights — but I need your help. Chip in $9, $22, or even $308 right now >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 69.3 · 1.7 · 57.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 36.83 |
| Est. audience size | — |
| Days live | 7 (2022-06-03 → 2022-06-10) |
| Created | 2022-06-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
🧠 AI analysis
| Issue | guns |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | guns 2a |
| Call to action | donate |
| Standout element | Candidate handling a rifle in a home setting with mounted animal trophies, signaling authentic gun-owner identity |
| Tactic | Ad uses Biden's alleged ignorance about firearms as a credibility attack to activate gun-rights anxiety and convert it into immediate small-dollar donations via mirrored dollar amounts matching caliber numbers. |
Where it ran (delivery by region)
| Kansas | 9.5% |
| Texas | 7.5% |
| California | 5.4% |
| Florida | 4.8% |
| Arizona | 4.1% |
| Washington | 3.7% |
| Missouri | 3.5% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · female | 9.2% |
| 35-44 · female | 0.7% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 4.6% |
| 18-24 · female | 0.2% |
| 45-54 · female | 2.1% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.0% |
| 65+ · female | 22.4% |
| 25-34 · male | 1.4% |
| 65+ · male | 36.5% |
| 55-64 · male | 18.6% |
| 25-34 · female | 0.6% |
| 35-44 · male | 2.1% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
