TEAM HAGERTY
He pushed anti-gun propaganda
Sethi refused to help Trump defeat Hillary, but he did take $60K from a liberal group to push gun-control in TN schools
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| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 78.0 · 1.7 · 57.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 37.77 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 7 (2020-07-30 → 2020-08-06) |
| Created | 2020-07-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | guns 2a, money cash |
| Call to action | learn more |
| Standout element | Dark, shadowy close-up of opponent's face overlaid with accusatory dollar-amount text implying corruption |
| Tactic | Classic attack-ad tactic combining guilt-by-association (liberal foundation money), ideological betrayal (anti-Trump, anti-gun), and a derogatory nickname ('Anti-Gun Manny') to disqualify the opponent among Republican primary voters. |
| Tennessee | 100.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 11.8% |
| 18-24 · female | 1.1% |
| 25-34 · female | 4.0% |
| 45-54 · male | 9.8% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 19.3% |
| 55-64 · female | 13.9% |
| 65+ · male | 11.2% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 8.6% |
| 18-24 · male | 1.5% |
| 25-34 · male | 4.4% |
| 35-44 · female | 7.9% |
| 35-44 · male | 5.8% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |