COTTON FOR SENATE, INC.
Tom Cotton here. The attacks on Kyle Rittenhouse aren’t about him. They’re attacks on YOUR right to self-defense. FOLLOW my page and join me in the fight to defend our Constitutional rights!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.5/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 100.0 · 2.2 · 78.8 |
| Spend range | USD 2,000–2,499 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 2.25 |
| Est. audience size | — |
| Days live | 9 (2021-11-24 → 2021-12-03) |
| Created | 2021-11-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | guns |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | guns 2a |
| Call to action | none |
| Standout element | Dramatic silhouettes of figures against a massive urban inferno, evoking chaos and threat |
| Tactic | The ad weaponizes fear by framing the Rittenhouse prosecution as a direct threat to every viewer's personal right to self-defense, converting a legal controversy into a visceral identity threat for gun-rights voters. |
| Texas | 7.8% |
| Florida | 5.8% |
| Ohio | 5.1% |
| Pennsylvania | 4.8% |
| Michigan | 4.0% |
| North Carolina | 3.9% |
| Georgia | 3.5% |
| 18-24 · unknown | 0.0% |
| 55-64 · female | 6.8% |
| 18-24 · male | 3.3% |
| 18-24 · female | 1.2% |
| 25-34 · female | 4.5% |
| 65+ · male | 10.6% |
| 25-34 · male | 16.0% |
| 55-64 · male | 13.9% |
| 35-44 · male | 12.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.8% |
| 45-54 · male | 14.0% |
| 65+ · female | 7.9% |
| 35-44 · female | 3.9% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |