πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Kevin Hern US Inactive

Hern For Congress

ad creative

Stand strong for your rights!

Stand up for our liberties.

Ad copy

Joe Biden is taking a hammer to our constitutional rights. We must join together to send a message and tell them we won't stand for it!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score44.6/100
Spend / Reach / Long. / Eff.41.0 Β· 70.7 Β· 9.4 Β· 57.1
Spend rangeUSD 2,000–2,499
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 40.9
Est. audience size500,001 – 1,000,000
Days live35 (2021-05-13 β†’ 2021-06-17)
Created2021-05-13
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issueguns
Framingcontrast comparison
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsus flag, guns 2a
Call to actionlearn more
Standout elementBold red-outlined text box over Constitution parchment and US flag backdrop demanding Second Amendment protection
TacticThe ad uses threat framing β€” Biden as aggressor attacking constitutional rights β€” to trigger fear and urgency, driving supporters to 'show your support' as a defensive act of solidarity.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

45-54 Β· unknown 0.1%
65+ Β· male 16.4%
45-54 Β· male 5.7%
25-34 Β· male 1.9%
65+ Β· unknown 0.2%
25-34 Β· female 1.7%
45-54 Β· female 7.0%
65+ Β· female 28.2%
55-64 Β· male 12.3%
25-34 Β· unknown 0.0%
55-64 Β· female 19.1%
35-44 Β· male 3.2%
18-24 Β· unknown 0.0%
55-64 Β· unknown 0.2%
18-24 Β· female 0.5%
18-24 Β· male 0.6%
35-44 Β· unknown 0.0%
35-44 Β· female 3.0%

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