HICKENLOOPER FOR COLORADO
Common sense: John Hickenlooper fighting for background checks on gun sales. Not common sense: Cory Gardner blocking bipartisan background check legislation.
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| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 70.7 · 1.4 · 54.4 |
| Spend range | USD 3,000–3,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 59.08 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-21 → 2020-10-27) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | guns |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | guns 2a |
| Call to action | learn more |
| Standout element | Bold diagonal purple stripe bisecting a white background with a faint gun silhouette — visually arresting and abstract |
| Tactic | The 'common sense vs. not common sense' framing creates a stark contrast that positions Hickenlooper as reasonable and Gardner as obstructionist on a broadly popular gun safety issue. |
| Colorado | 100.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 10.3% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.3% |
| 65+ · male | 3.8% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 14.5% |
| 55-64 · female | 8.2% |
| 65+ · female | 6.7% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 4.4% |
| 35-44 · male | 12.3% |
| 25-34 · female | 11.7% |
| 35-44 · female | 16.0% |
| 18-24 · male | 1.4% |
| 45-54 · male | 8.8% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |