Tom Willis WV US Inactive
Tom Willis Victory
Make West Virginia Stronger
When Biden needed help to pass his Red Flag Gun confiscation scheme he called on Shelley Capito. Funding gun grabs isn't something a West Virginia Senator should do, and something Senator Tom Willis would never do.
Ad copy
When Biden needed help to pass his Red Flag Gun confiscation scheme he called on Shelley Capito. Funding gun grabs isn't something a West Virginia Senator should do, and something Senator Tom Willis would never do.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 1.4 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2025-08-14 → 2025-08-20) |
| Created | 2025-08-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue, guns 2a |
| Call to action | donate |
| Standout element | Bold red 'NO GUN CONTROL' text blazoned over a darkened U.S. Capitol dome |
| Tactic | Uses fear of federal overreach and a named opponent (Capito) to position Willis as the true Second Amendment defender, driving contrast and urgency with a donate CTA. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 35-44 · female | 0.2% |
| 35-44 · male | 0.8% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 1.3% |
| 45-54 · male | 4.4% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 7.1% |
| 55-64 · male | 15.4% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 31.0% |
| 65+ · male | 39.3% |
| 65+ · unknown | 0.4% |
