LUMMIS FOR WYOMING INC.
Sign the petition now!
Every day, our right to keep and bear arms comes under attack. Sign my petition against the radical Left's anti-Second Amendment agenda now!
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| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 7.4 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | — |
| Days live | 28 (2020-02-13 → 2020-03-12) |
| Created | 2020-02-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WY — Cynthia Lummis |
| Surfaced by | “senate:Cynthia Lummis” |
| Issue | guns |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | guns 2a, farm rural |
| Call to action | sign petition |
| Standout element | Candidate actively shooting a rifle in a snowy Wyoming landscape split against a dark urgent call-to-action panel |
| Tactic | The petition sign-up tactic pairs visceral imagery of the candidate shooting a gun with fear-based framing of an embattled Second Amendment to drive list-building among pro-gun Wyoming voters. |
| Wyoming | 100.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 6.0% |
| 25-34 · female | 1.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 17.7% |
| 25-34 · male | 5.1% |
| 35-44 · male | 8.4% |
| 55-64 · female | 12.8% |
| 45-54 · male | 12.7% |
| 55-64 · unknown | 0.2% |
| 65+ · male | 14.6% |
| 18-24 · female | 0.6% |
| 35-44 · female | 3.2% |
| 65+ · female | 14.3% |
| 18-24 · male | 2.4% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.2% |