Office of Congressman Seth Moulton
In the lead up to 51st anniversary of Roe v Wade, Republicans held votes aiming to fund deceptive so-called “crisis pregnancy centers” and deny pregnant students access to comprehensive, unbiased information about their healthcare options. House Democrats are united in fighting back against their war on women. Sign up for my newsletter for more updates from Washington.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 68.1 · 0.8 · 69.1 |
| Spend range | USD 300–399 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 8.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2024-01-19 → 2024-01-23) |
| Created | 2024-01-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold white italic overlay text 'Republicans' War on WOMEN' framing the congressman in an official setting |
| Tactic | The ad uses the Roe v Wade anniversary as a timely hook, pairing an authoritative video frame with inflammatory framing to drive outrage and newsletter sign-ups as a list-building conversion. |
| Massachusetts | 99.7% |
| Connecticut | 0.1% |
| New Hampshire | 0.1% |
| New York | 0.0% |
| New Jersey | 0.0% |
| Pennsylvania | 0.0% |
| Maine | 0.0% |
| 55-64 · female | 14.7% |
| 35-44 · female | 7.4% |
| 65+ · female | 29.2% |
| 45-54 · female | 6.6% |
| 18-24 · female | 25.4% |
| 25-34 · female | 16.7% |