๐Ÿ“Œ The Swipe File

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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

[MIDNIGHT DEADLINE APPROACHING]

Sherrod is personally counting on you to endorse his campaign!

Ad copy

๐‡๐ข, ๐ข๐ญโ€™๐ฌ ๐’๐ก๐ž๐ซ๐ซ๐จ๐ ๐๐ซ๐จ๐ฐ๐ง ๐ฐ๐ข๐ญ๐ก ๐š๐ง ๐ฎ๐ซ๐ ๐ž๐ง๐ญ ๐š๐ฌ๐ค. Right now, GOP lawmakers are working overtime to ban abortion โ€“ including in my home state of Ohio, where theyโ€™re making it harder for Ohioans to vote to protect their abortion rights. They canโ€™t get away with this. Iโ€™m running for reelection so I can continue my fight for reproductive rights in the Senate โ€“ but with Washington Republicans already attacking me and attempting to flip my seat red, I need you on my team. >> ๐–๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ฌ๐ข๐ ๐ง ๐จ๐ง ๐š๐ง๐ ๐ž๐ง๐๐จ๐ซ๐ฌ๐ž ๐ฆ๐ฒ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐Ÿ๐จ๐ซ ๐’๐ž๐ง๐š๐ญ๐ž?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score54.1/100
Spend / Reach / Long. / Eff.38.3 ยท 80.0 ยท 32.2 ยท 65.9
Spend rangeUSD 1,500โ€“1,999
Impressions125,000 โ€“ 149,999
CPM (โ‰ˆ $/1k impr)USD 12.72
Est. audience sizeโ€”
Days live118 (2023-07-01 โ†’ 2023-10-27)
Created2023-06-30
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH โ€” Sherrod Brown
Surfaced byโ€œsenate:Sherrod Brownโ€

๐Ÿง  AI analysis

Issueabortion
Framingcontrast comparison
Message typelist building survey
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionsign petition
Standout elementSherrod Pride rainbow sign visible in background, signaling LGBTQ+ solidarity alongside abortion rights framing
TacticThe artificially urgent 'midnight deadline' CTA paired with a direct-to-camera confessional video creates a grassroots authenticity that drives list-building sign-ups by making the supporter feel personally recruited by Brown himself.

Where it ran (delivery by region)

Ohio41.5%
Florida3.8%
New York3.7%
Pennsylvania3.3%
Michigan3.2%
California3.1%
Texas2.9%

Who saw it (delivery)

13-17 ยท female 0.0%
18-24 ยท female 2.6%
55-64 ยท female 16.7%
35-44 ยท female 7.2%
55-64 ยท male 5.7%
35-44 ยท male 3.1%
45-54 ยท female 9.9%
65+ ยท male 9.2%
65+ ยท female 29.6%
18-24 ยท male 2.2%
25-34 ยท unknown 0.3%
25-34 ยท male 3.0%
45-54 ยท male 3.6%
35-44 ยท unknown 0.2%
55-64 ยท unknown 0.3%
65+ ยท unknown 0.4%
45-54 ยท unknown 0.2%
18-24 ยท unknown 0.3%
25-34 ยท female 5.8%

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