FRIENDS OF SHERROD BROWN
Sherrod is personally counting on you to endorse his campaign!
๐๐ข, ๐ข๐ญโ๐ฌ ๐๐ก๐๐ซ๐ซ๐จ๐ ๐๐ซ๐จ๐ฐ๐ง ๐ฐ๐ข๐ญ๐ก ๐๐ง ๐ฎ๐ซ๐ ๐๐ง๐ญ ๐๐ฌ๐ค. Right now, GOP lawmakers are working overtime to ban abortion โ including in my home state of Ohio, where theyโre making it harder for Ohioans to vote to protect their abortion rights. They canโt get away with this. Iโm running for reelection so I can continue my fight for reproductive rights in the Senate โ but with Washington Republicans already attacking me and attempting to flip my seat red, I need you on my team. >> ๐๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ฌ๐ข๐ ๐ง ๐จ๐ง ๐๐ง๐ ๐๐ง๐๐จ๐ซ๐ฌ๐ ๐ฆ๐ฒ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐จ๐ซ ๐๐๐ง๐๐ญ๐?
โ View in Meta Ad Library (the live creative โ image/video/layout)
| Overall score | 54.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 ยท 80.0 ยท 32.2 ยท 65.9 |
| Spend range | USD 1,500โ1,999 |
| Impressions | 125,000 โ 149,999 |
| CPM (โ $/1k impr) | USD 12.72 |
| Est. audience size | โ |
| Days live | 118 (2023-07-01 โ 2023-10-27) |
| Created | 2023-06-30 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH โ Sherrod Brown |
| Surfaced by | โsenate:Sherrod Brownโ |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Sherrod Pride rainbow sign visible in background, signaling LGBTQ+ solidarity alongside abortion rights framing |
| Tactic | The artificially urgent 'midnight deadline' CTA paired with a direct-to-camera confessional video creates a grassroots authenticity that drives list-building sign-ups by making the supporter feel personally recruited by Brown himself. |
| Ohio | 41.5% |
| Florida | 3.8% |
| New York | 3.7% |
| Pennsylvania | 3.3% |
| Michigan | 3.2% |
| California | 3.1% |
| Texas | 2.9% |
| 13-17 ยท female | 0.0% |
| 18-24 ยท female | 2.6% |
| 55-64 ยท female | 16.7% |
| 35-44 ยท female | 7.2% |
| 55-64 ยท male | 5.7% |
| 35-44 ยท male | 3.1% |
| 45-54 ยท female | 9.9% |
| 65+ ยท male | 9.2% |
| 65+ ยท female | 29.6% |
| 18-24 ยท male | 2.2% |
| 25-34 ยท unknown | 0.3% |
| 25-34 ยท male | 3.0% |
| 45-54 ยท male | 3.6% |
| 35-44 ยท unknown | 0.2% |
| 55-64 ยท unknown | 0.3% |
| 65+ ยท unknown | 0.4% |
| 45-54 ยท unknown | 0.2% |
| 18-24 ยท unknown | 0.3% |
| 25-34 ยท female | 5.8% |