TEAM GRAHAM, INC.
While the Left supports legislation to allow abortion on demand right up to the moment of birth, I'm continuing my fight to stop late-term abortions. Will you stand with me today? >> StandWithLindsey.com
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| Overall score | 54.6/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 94.0 · 3.3 · 61.5 |
| Spend range | USD 10,000–14,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 22.73 |
| Est. audience size | 100 – 1,000 |
| Days live | 13 (2022-10-12 → 2022-10-25) |
| Created | 2022-10-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Graham speaking at a podium with diverse supporters flanking him, projecting authority and coalition |
| Tactic | The ad uses a stark contrast frame — attributing an extreme position to 'the Left' (abortion up to birth) against Graham's protective stance — to mobilize fear-driven support and drive traffic to a solidarity landing page. |
| South Carolina | 88.4% |
| North Carolina | 1.9% |
| Georgia | 0.9% |
| Texas | 0.8% |
| Florida | 0.8% |
| Tennessee | 0.5% |
| Ohio | 0.5% |
| 13-17 · male | 0.0% |
| 55-64 · female | 10.6% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · female | 2.4% |
| 35-44 · female | 4.0% |
| 35-44 · male | 4.7% |
| 18-24 · female | 0.5% |
| 45-54 · male | 7.3% |
| 55-64 · male | 9.8% |
| 65+ · male | 20.5% |
| 25-34 · male | 3.5% |
| 45-54 · female | 6.9% |
| 18-24 · male | 0.7% |
| 65+ · female | 28.5% |
| 35-44 · unknown | 0.1% |