FRIENDS OF SHERROD BROWN
Ohio voters protected abortion rights last year. If Bernie Moreno goes to the Senate, he would overturn their will.
Ohio voters protected abortion rights last year. If Bernie Moreno goes to the Senate, he would overturn their will.
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| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 90.1 · 1.9 · 64.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 14.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2024-10-23 → 2024-10-31) |
| Created | 2024-10-21 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | A Black woman gazing upward with resolute defiance anchors the frame, humanizing the abortion rights fight against the stark warning text |
| Tactic | The ad uses a real voter testimonial and a relatable face to make the threat of a federal abortion ban feel personal and immediate, framing Moreno as an opponent of the democratic will of Ohio voters. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 7.9% |
| 45-54 · male | 5.2% |
| 65+ · male | 2.6% |
| 65+ · female | 5.5% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.6% |
| 55-64 · female | 6.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.7% |
| 18-24 · male | 3.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.7% |
| 35-44 · female | 15.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.1% |
| 25-34 · female | 20.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |