PATRICK SCHMIDT FOR KANSAS
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| Overall score | 50.5/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 83.1 · 11.8 · 66.3 |
| Spend range | USD 2,000–2,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 12.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 44 (2022-09-26 → 2022-11-09) |
| Created | 2022-09-26 |
| Creative variants | 0 body · 3 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | healthcare, capitol statue |
| Call to action | learn more |
| Standout element | Red X overlaid on birth control pills next to opponent's photo on dark background |
| Tactic | Repetitive use of the word 'Extremist' as a character-defining label alongside birth control imagery drives fear-based persuasion targeting reproductive rights voters. |
| Kansas | 91.0% |
| Missouri | 8.1% |
| Nebraska | 0.9% |
| Stockholm County | 0.0% |
| Haut-Ogooué Province | 0.0% |
| Vermont | 0.0% |
| Unknown | 0.0% |
| 65+ · male | 0.0% |
| 55-64 · male | 0.0% |
| 25-34 · female | 13.2% |
| 35-44 · female | 11.9% |
| 55-64 · female | 19.1% |
| 45-54 · female | 10.9% |
| 65+ · female | 36.5% |
| 18-24 · female | 8.4% |