Janet Mills US Inactive
Mills for Maine
Paul LePage: Dangerous for Maine Women
Ad copy
Paul LePage wants to take Maine Backwards. If elected, he could take away freedoms women have had for 50 years and could ban abortion.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.3/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 88.7 · 5.2 · 61.4 |
| Spend range | USD 7,000–7,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 23.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 20 (2022-08-30 → 2022-09-19) |
| Created | 2022-08-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice obscuring the original anti-LePage attack ad |
| Tactic | The ad is a removed-content placeholder, so the persuasion tactic is conveyed entirely through the copied text framing LePage as a threat to women's reproductive freedoms built over 50 years. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · female | 12.2% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 18-24 · female | 0.9% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 1.2% |
| 25-34 · male | 6.3% |
| 25-34 · female | 5.1% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 9.5% |
| 65+ · male | 11.1% |
| 65+ · female | 15.5% |
| 55-64 · male | 9.8% |
| 45-54 · female | 9.1% |
| 35-44 · female | 8.7% |
| 35-44 · male | 9.7% |
| 45-54 · unknown | 0.1% |
