CHRIS PAPPAS FOR CONGRESS
If Karoline Leavitt is elected, you can say goodbye to a woman's right to choose. She'll make it the government's right to choose what happens when a woman gets pregnant.
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| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 88.7 · 10.5 · 62.5 |
| Spend range | USD 6,000–6,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 39 (2022-09-20 → 2022-10-29) |
| Created | 2022-09-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages fear of government control over reproductive rights to attack Karoline Leavitt, framing her election as a direct threat to women's bodily autonomy. |
| New Hampshire | 94.9% |
| England | 1.0% |
| Maine | 0.5% |
| Massachusetts | 0.3% |
| Masovian Voivodeship | 0.1% |
| Greater Poland Voivodeship | 0.1% |
| Silesian Voivodeship | 0.1% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.0% |
| 18-24 · female | 21.3% |
| 65+ · female | 13.1% |
| 25-34 · female | 20.5% |
| 55-64 · female | 14.1% |
| 35-44 · female | 15.5% |
| 13-17 · female | 0.1% |
| 18-24 · male | 0.1% |
| 45-54 · unknown | 0.0% |
| 45-54 · male | 0.4% |
| 55-64 · male | 0.3% |
| 25-34 · male | 0.5% |
| 35-44 · male | 0.5% |
| 65+ · male | 0.2% |
| 65+ · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · female | 13.6% |