Janet Mills US Inactive
Mills for Maine
Janet Mills: Protecting the freedom to choose
Ad copy
Paul LePage could ban abortion, criminalizing doctors and nurses and putting the lives of countless women at risk.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.2/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 87.0 · 11.3 · 59.2 |
| Spend range | USD 8,000–8,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 30.91 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 42 (2022-09-27 → 2022-11-08) |
| Created | 2022-09-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed disclaimer blocking a pro-choice attack ad |
| Tactic | The ad leverages fear by warning that LePage could ban abortion and criminalize healthcare providers, putting women's lives at risk — though the actual creative is inaccessible due to a policy violation removal. |
Where it ran (delivery by region)
| Maine | 99.9% |
| Florida | 0.0% |
| Massachusetts | 0.0% |
| New Hampshire | 0.0% |
| Pennsylvania | 0.0% |
| New Brunswick | 0.0% |
| England | 0.0% |
Who saw it (delivery)
| 13-17 · female | 0.0% |
| 65+ · male | 8.1% |
| 35-44 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 6.5% |
| 45-54 · male | 6.8% |
| 25-34 · male | 5.6% |
| 45-54 · female | 10.9% |
| 25-34 · female | 9.0% |
| 18-24 · male | 1.1% |
| 18-24 · female | 1.9% |
| 55-64 · female | 12.5% |
| 35-44 · female | 12.7% |
| 35-44 · male | 7.7% |
| 65+ · female | 15.9% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
