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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

LIVE POLL ALERT: Should Congress codify Roe v. Wade?

Youโ€™re running out of time to add your voice to this fight.

Ad copy

Please stop scrolling to read a message from Sen. Sherrod Brown: Before my wife, Connie, agreed to our first date in 2003 โ€“ she needed to know just one thing: my voting record on reproductive rights and LGBTQ+ rights. Both had to be 100% โ€“ otherwise, no date. Here we are 20 years later and these fundamental rights are more in danger than ever. With the GOPโ€™s attacks on abortion access escalating, we need to keep speaking out as loudly as we can. Thatโ€™s why Iโ€™m asking 250 people to respond to my live poll, and I hope youโ€™ll be one of them. Please, before it closes at midnight, let me know: ๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž ๐‚๐จ๐ง๐ ๐ซ๐ž๐ฌ๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐œ๐จ๐๐ข๐Ÿ๐ฒ ๐‘๐จ๐ž ๐ฏ. ๐–๐š๐๐ž ๐š๐ง๐ ๐ซ๐ž๐ฌ๐ญ๐จ๐ซ๐ž ๐ซ๐ž๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐ฏ๐ž ๐ซ๐ข๐ ๐ก๐ญ๐ฌ?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score57.8/100
Spend / Reach / Long. / Eff.52.4 ยท 91.4 ยท 22.9 ยท 64.5
Spend rangeUSD 6,000โ€“6,999
Impressions400,000 โ€“ 449,999
CPM (โ‰ˆ $/1k impr)USD 15.29
Est. audience sizeโ€”
Days live84 (2023-04-21 โ†’ 2023-07-14)
Created2023-04-20
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH โ€” Sherrod Brown
Surfaced byโ€œsenate:Sherrod Brownโ€

๐Ÿง  AI analysis

Issueabortion
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actionsurvey poll
Standout elementPersonal anecdote hook about wife demanding 100% voting record before agreeing to first date, humanizing the candidate while tying biography directly to abortion advocacy
TacticThe ad uses an intimate personal story to establish authentic pro-choice credentials before pivoting to urgency-driven list-building via a midnight poll deadline, blending persuasion with email capture.

Where it ran (delivery by region)

Ohio11.3%
Florida7.4%
California5.7%
Texas5.4%
New York4.6%
Pennsylvania3.9%
Michigan3.7%

Who saw it (delivery)

13-17 ยท female 0.0%
65+ ยท male 6.4%
45-54 ยท male 2.4%
25-34 ยท male 2.3%
35-44 ยท male 2.2%
55-64 ยท unknown 0.2%
35-44 ยท female 9.7%
45-54 ยท female 10.9%
55-64 ยท male 3.4%
55-64 ยท female 15.0%
35-44 ยท unknown 0.4%
25-34 ยท female 8.4%
65+ ยท female 28.0%
18-24 ยท female 5.8%
18-24 ยท male 2.5%
65+ ยท unknown 0.4%
45-54 ยท unknown 0.2%
25-34 ยท unknown 0.8%
18-24 ยท unknown 1.1%

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