Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
Protecting Reproductive Freedom
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Ad copy
We shouldn’t put a politician between a woman and her doctor. And let’s be clear; The people of North Carolina’s 13th District sent me to Congress to fight for their personal rights and freedoms, not to strip them away. Do you agree that more should be done to protect the right to choose?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.9/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 81.7 · 8.3 · 67.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 10.77 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 31 (2024-06-25 → 2024-07-26) |
| Created | 2024-06-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | survey poll |
| Standout element | Bold red 'REPRODUCTIVE FREEDOM' text over serious congressional setting photo |
| Tactic | Uses a survey/poll CTA to drive list-building engagement while reinforcing Nickel's pro-choice identity with urgent, high-contrast typography and an official governmental backdrop to project authority. |
Where it ran (delivery by region)
| North Carolina | 99.7% |
| South Carolina | 0.2% |
| Virginia | 0.0% |
| Unknown | 0.0% |
| Florida | 0.0% |
| New York | 0.0% |
| Ohio | 0.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · female | 2.8% |
| 18-24 · female | 4.4% |
| 25-34 · female | 2.8% |
| 35-44 · male | 3.8% |
| 25-34 · male | 3.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.8% |
| 55-64 · female | 9.9% |
| 65+ · female | 31.6% |
| 45-54 · male | 4.9% |
| 65+ · male | 20.3% |
| 18-24 · male | 2.1% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
