KANSANS FOR MARSHALL
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BREAKING: The most pro-abortion group in the country just launched a $2.6 MILLION ad buy to attack me and flip Kansas for the Democrats. Rush a donation NOW to help us stop defend OUR Republican Senate majority >>>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 88.7 · 13.2 · 55.1 |
| Spend range | USD 15,000–19,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 53.84 |
| Est. audience size | — |
| Days live | 49 (2020-09-16 → 2020-11-04) |
| Created | 2020-09-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Extreme close-up selfie-style video of candidate speaking directly to camera outdoors, conveying raw urgency |
| Tactic | Classic fear-based fundraising alarm tactic using a 'BREAKING' threat from a named opponent to manufacture urgency and drive immediate small-dollar donations. |
| California | 12.8% |
| Texas | 10.7% |
| Florida | 6.5% |
| Kansas | 4.9% |
| New York | 3.9% |
| Illinois | 3.1% |
| Missouri | 2.8% |
| 13-17 · unknown | 0.0% |
| 55-64 · male | 13.3% |
| 25-34 · female | 1.8% |
| 65+ · male | 15.3% |
| 18-24 · female | 0.5% |
| 25-34 · male | 4.0% |
| 45-54 · female | 7.6% |
| 35-44 · female | 3.2% |
| 65+ · female | 22.3% |
| 45-54 · male | 8.2% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 16.1% |
| 18-24 · male | 1.5% |
| 35-44 · male | 5.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |