Sherrod Brown US Inactive
FRIENDS OF SHERROD BROWN
MIDNIGHT DEADLINE: Do you support a national abortion ban?
You’re running out of time to add your voice to this fight.
Ad copy
Please read this:
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 85.0 · 10.5 · 61.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | — |
| Days live | 39 (2024-02-16 → 2024-03-26) |
| Created | 2024-02-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
🧠 AI analysis
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | survey poll |
| Standout element | personal email-style letter format with midnight deadline urgency trigger |
| Tactic | The ad uses a fake email screenshot with an intimate personal anecdote about his wife checking his reproductive rights voting record to build trust and warmth, then leverages a manufactured midnight deadline to drive urgent survey sign-ups and list building. |
Where it ran (delivery by region)
| Ohio | 32.7% |
| California | 5.3% |
| Florida | 4.2% |
| New York | 4.1% |
| Pennsylvania | 3.8% |
| Michigan | 3.4% |
| Texas | 3.1% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 35-44 · female | 6.6% |
| 18-24 · male | 0.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 0.6% |
| 25-34 · female | 2.4% |
| 25-34 · unknown | 0.2% |
| 55-64 · male | 3.9% |
| 55-64 · female | 18.2% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 43.8% |
| 45-54 · female | 10.4% |
| 65+ · male | 8.8% |
| 35-44 · male | 1.3% |
| 45-54 · male | 2.1% |
| 65+ · unknown | 0.6% |
| 18-24 · female | 0.4% |
| 35-44 · unknown | 0.2% |
