FRIENDS OF SHERROD BROWN
๐โ๐ฆ ๐จ๐ฎ๐ญ๐ซ๐๐ ๐๐ ๐๐ฒ ๐ญ๐ก๐ ๐๐๐โ๐ฌ ๐ฅ๐๐ญ๐๐ฌ๐ญ ๐ฉ๐จ๐ฐ๐๐ซ ๐ ๐ซ๐๐ ๐ข๐ง ๐๐ก๐ข๐จ: Politicians in the State House rammed through a bill that will make it harder for folks to have a voice in our democracy. Make no mistake: Itโs designed to STOP organizers who are fighting to enshrine reproductive rights in our state constitution right now. Weโve seen pro-choice majorities succeed in other states when abortion access is on the ballot, and Ohioans deserve that same chance to make our voices heard โ without new barriers in place. Iโm doing everything I can to fight back against this latest attack on reproductive freedom, but I need to know that youโre with me: ๐๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ ๐ญ๐จ ๐ฆ๐ฒ ๐ฅ๐ข๐ฏ๐ ๐ฉ๐จ๐ฅ๐ฅ ๐ง๐จ๐ฐ ๐๐ง๐ ๐ฌ๐ฉ๐๐๐ค ๐จ๐ฎ๐ญ ๐๐ฅ๐จ๐ง๐ ๐ฌ๐ข๐๐ ๐ฆ๐?
โ View in Meta Ad Library (the live creative โ image/video/layout)
| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 44.9 ยท 81.7 ยท 11.3 ยท 62.5 |
| Spend range | USD 3,000โ3,499 |
| Impressions | 150,000 โ 174,999 |
| CPM (โ $/1k impr) | USD 20.0 |
| Est. audience size | โ |
| Days live | 42 (2023-07-12 โ 2023-08-23) |
| Created | 2023-07-11 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH โ Sherrod Brown |
| Surfaced by | โsenate:Sherrod Brownโ |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | capitol statue, us flag |
| Call to action | survey poll |
| Standout element | Bold white all-caps question over a blue-tinted protest crowd with Capitol backdrop creating urgent call-to-action energy |
| Tactic | Uses a poll-bait tactic to capture list leads by framing a divisive abortion rights question with artificial urgency via a fake deadline, while channeling outrage at GOP legislative action. |
| Ohio | 26.1% |
| Florida | 5.1% |
| New York | 4.8% |
| Michigan | 4.3% |
| Pennsylvania | 4.2% |
| California | 3.2% |
| North Carolina | 3.2% |
| 18-24 ยท unknown | 0.0% |
| 65+ ยท male | 16.5% |
| 45-54 ยท unknown | 0.1% |
| 18-24 ยท female | 0.3% |
| 55-64 ยท unknown | 0.3% |
| 65+ ยท unknown | 0.7% |
| 35-44 ยท female | 2.2% |
| 55-64 ยท female | 16.1% |
| 35-44 ยท male | 0.8% |
| 25-34 ยท unknown | 0.1% |
| 45-54 ยท male | 1.8% |
| 65+ ยท female | 48.4% |
| 55-64 ยท male | 5.4% |
| 45-54 ยท female | 5.6% |
| 25-34 ยท female | 1.0% |
| 25-34 ยท male | 0.5% |
| 18-24 ยท male | 0.2% |
| 35-44 ยท unknown | 0.1% |