Janet Mills US Inactive
Mills for Maine
Graham Platner In His Own Words
Ad copy
Graham Platner wrote that women worried about rape need to “not get so f’d up they wind up having sex with someone they don’t mean to.”
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.8/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 83.1 · 3.0 · 62.5 |
| Spend range | USD 3,500–3,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2026-03-19 → 2026-03-31) |
| Created | 2026-03-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | woman with eyes closed in a somber, reflective pose paired with a damning direct quote from the opponent |
| Tactic | The ad weaponizes the opponent's own written words about rape and consent — attributed via Washington Post — to disqualify him on women's issues, using a relatable female face and journalistic credibility to amplify the attack. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.7% |
| 45-54 · unknown | 0.2% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.5% |
| 65+ · male | 13.4% |
| 65+ · female | 27.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.1% |
| 55-64 · female | 11.8% |
| 45-54 · male | 5.5% |
| 18-24 · male | 0.5% |
| 45-54 · female | 10.3% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 5.6% |
| 35-44 · female | 10.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.6% |
| 25-34 · female | 4.7% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
