HALEY STEVENS FOR CONGRESS
I’m Democrat Haley Stevens representing Oakland County in Congress. If right-wing judges think they can take away a woman’s right to choose, they’ll have to get through me first. I’m endorsed by Planned Parenthood and I’ll keep fighting like hell for abortion rights.
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| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 80.0 · 7.4 · 60.2 |
| Spend range | USD 3,500–3,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 28 (2022-06-09 → 2022-07-07) |
| Created | 2022-06-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | MSNBC chyron 'SUPREME COURT SET TO UNDO LANDMARK ABORTION CASE' anchoring a close-up of a robed Supreme Court justice as the threat |
| Tactic | Uses earned-media credibility from MSNBC footage and a Planned Parenthood endorsement to frame Stevens as a defender standing between voters and hostile right-wing judges, converting fear into motivation to vote. |
| Michigan | 100.0% |
| 13-17 · male | 0.0% |
| 18-24 · female | 1.7% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 1.1% |
| 25-34 · female | 8.3% |
| 55-64 · male | 5.8% |
| 65+ · female | 18.7% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 12.9% |
| 45-54 · female | 10.8% |
| 55-64 · female | 12.3% |
| 35-44 · male | 8.1% |
| 25-34 · male | 5.2% |
| 65+ · male | 7.8% |
| 45-54 · male | 6.3% |
| 35-44 · unknown | 0.2% |
| 13-17 · female | 0.0% |