KANSANS FOR MARSHALL
It's a simple question, Barbara Bollier: Do you support murdering babies who survive an abortion? She refuses to answer even THAT.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 10.2 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 38 (2020-09-20 → 2020-10-28) |
| Created | 2020-09-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | News broadcast screenshot framing opponent mid-speech to imply evasiveness and guilt |
| Tactic | The ad weaponizes a news clip to make the opponent appear caught and unable to answer a loaded, emotionally charged question about abortion survivors, driving moral outrage among pro-life voters. |
| Kansas | 100.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 5.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 1.6% |
| 35-44 · female | 3.8% |
| 45-54 · male | 8.0% |
| 65+ · female | 23.8% |
| 65+ · male | 15.7% |
| 55-64 · unknown | 0.3% |
| 55-64 · female | 13.9% |
| 45-54 · female | 6.4% |
| 55-64 · male | 13.5% |
| 25-34 · male | 3.7% |
| 25-34 · female | 2.2% |
| 18-24 · female | 0.7% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.1% |