PATRICK SCHMIDT FOR KANSAS
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| Overall score | 29.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 47.5 Β· 0.0 Β· 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 β 5,999 |
| CPM (β $/1k impr) | USD 9.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 1 (2022-08-06 β 2022-08-06) |
| Created | 2022-08-05 |
| Creative variants | 0 body Β· 3 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, candidate |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Large black X crossed over a birth control pill pack next to opponent's photo |
| Tactic | The ad uses fear and repetition of the word 'extremist' paired with an X'd-out birth control pack to tie LaTurner to an unpopular abortion stance and mobilize pro-contraception voters. |
| Kansas | 98.1% |
| Missouri | 1.0% |
| Nebraska | 0.6% |
| Unknown | 0.1% |
| Oklahoma | 0.1% |
| 35-44 Β· female | 11.0% |
| 25-34 Β· female | 7.1% |
| 45-54 Β· female | 13.0% |
| 18-24 Β· female | 2.1% |
| 55-64 Β· female | 23.9% |
| 65+ Β· female | 42.9% |