CHRIS COONS FOR DELAWARE
Defend Reproductive Health Care
The Supreme Court just started hearings on the fate of reproductive health care access. If this case is upheld, the reproductive health and rights of women across the country could be threatened. Add your name now and urge the Supreme Court to reject any attempts to take away women's constitutional rights to make their own health care decisions >> https://bit.ly/2W2ViFV
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 63.8 · 7.7 · 60.2 |
| Spend range | USD 700–799 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 27.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 29 (2020-05-04 → 2020-06-02) |
| Created | 2020-05-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold magenta background with black-and-white desaturated photos of Trump and Kavanaugh side by side, framing them as a threat |
| Tactic | The ad uses fear-driven urgency by pairing menacing grayscale images of Trump and Kavanaugh against a hot-pink background to mobilize women voters into signing a petition against Supreme Court action on reproductive rights. |
| California | 12.4% |
| Florida | 7.6% |
| New York | 6.5% |
| Pennsylvania | 4.2% |
| Texas | 4.1% |
| Washington | 4.0% |
| Michigan | 3.9% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.1% |
| 45-54 · female | 2.1% |
| 18-24 · female | 0.3% |
| 45-54 · male | 1.1% |
| 35-44 · female | 0.8% |
| 55-64 · female | 11.7% |
| 65+ · unknown | 0.7% |
| 55-64 · male | 4.9% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 21.4% |
| 65+ · female | 55.6% |
| 45-54 · unknown | 0.0% |
| 35-44 · male | 0.4% |
| 25-34 · female | 0.5% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 25-34 · male | 0.2% |