CHRIS PAPPAS FOR CONGRESS
I've always stood up for a woman's right to make her own private health care decisions. My opponent would take away those rights.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 76.3 · 7.2 · 54.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 57.89 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 27 (2022-10-12 → 2022-11-08) |
| Created | 2022-10-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a contrast frame on abortion rights — positioning Pappas as a defender of reproductive choice against an opponent who would restrict it — though the actual creative is inaccessible due to a platform policy removal notice. |
| New Hampshire | 99.4% |
| Maine | 0.3% |
| Massachusetts | 0.1% |
| Florida | 0.0% |
| New Jersey | 0.0% |
| Connecticut | 0.0% |
| Arizona | 0.0% |
| 13-17 · female | 0.0% |
| 45-54 · male | 8.7% |
| 18-24 · female | 1.5% |
| 45-54 · female | 13.3% |
| 25-34 · female | 7.4% |
| 55-64 · female | 12.7% |
| 35-44 · male | 9.2% |
| 55-64 · male | 7.8% |
| 25-34 · male | 5.8% |
| 65+ · female | 11.3% |
| 65+ · unknown | 0.2% |
| 35-44 · female | 13.0% |
| 65+ · male | 7.4% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 1.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |